听陈斌讲创业
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李杰 发表于 2006.10.30
互联网产品设计和推广、个人自我管理和提升
在教材《Marketing Strategy》上看到了关于mission和vission的解释:
A mission, or mission statement, seeks to answer the question “What business are we in?” It is a clear and concise statement that explains the organization’s reason for existence.
By contrast, a vision or vision statement seeks to answer the question “What do we want to bec